• Headlines need to be made with sufficient contrast to body copy, you can achieve this by using fonts in bold and all caps as this helps bring attention and emphasis to a headline

Body Copy

  • Body copy should never be set below 11point
  • Body copy should not be set in all caps

Avant Garde Gothic should be used for print work and on video.

Helvetica/Arial should be used for online work on branded websites.



“Whitespace is like air: it is necessary for design to breathe.” –Wojciech Zieliński