Social Media

SOCIAL MEDIA GUIDELINES

 

Overview

Our social media sites like Facebook and Twitter are important and influential channels of communication that help us reach our community. These guidelines have been developed to assist you in posting content and managing these sites.

Social Media Goals

  • Increase our visibility and voice by sharing information about our programs, events, accomplishments, and relevant health news
  • Open, develop and foster new communication channels and engagement with our communities and other organizations

Images

  • Profile images should be the same across all social media platforms and should showcase our logo
  • Banner images should be the same across all social media platforms and updated with current images of big events or campaigns when appropriate
  • Post images should be cropped properly and be high resolution

Copy and Content

  • All content that is posted must have the correct facts and information
  • News and health information should speak to a broad audience with simple language and sufficient context
  • Information about our services should be written to attract the community we serve instead of funders, legislators or volunteers
  • Public programs and events should be amplified to encourage participation and use
  • All posts must include an engaging visual such as a photo, video, or GIF

Responding to Questions

  • Questions directed to NEVHC via messages or comments must be responded to in a timely manner and must contain factual information. Consult with the appropriate channels to answer the question as accurately as possible.

Code of Conduct

  • If a negative comment is posted on our social media sites, it is recommended that the comment remain published (this allows for diversity and prevents NEVHC from being a source of censorship). However, there are times when it is acceptable for comments to be deleted and accounts to be blocked. You can take this form of action when:
    • comments contain discriminatory or harassing language
    • comments contain personal information such as home addresses and phone numbers
    • comments contain personal attacks on the post author or other commenters
  • Avoid public disputes: You can address negative comments by taking conversations “offline” and inviting the commenter to send a private message or email so that we can deal with the issue at hand on a one on one basis

HIPPA and Social Media

  • The HIPAA Privacy Rule prohibits the use of Protected Health Information (PHI) on our social media channels. That includes any text about specific patients as well as images or videos that could result in a patient being identified. PHI can only be included in social media posts if a patient has given their consent, in writing, to allow their PHI to be used and then only for the purpose specifically mentioned in the consent form.