Photography
Our photography style is warm, genuine and unexpected. Photos and videos should never feel staged. To convey warmth our photographs should look natural, as if captured in a real moment.
Patients and Families
Photographs of children and families should be spontaneous, capturing happiness and real interactions. These images should be energetic and lively. Natural light is preferred.
NEVHC providers and employees
Photographs of NEVHC professionals should be active and appear to be shot in real life situations.
Consent
The Health Insurance Portability and Accountability Act (HIPAA) requires all patients (or their parent or legal guardian if they are under 18) to:
- Be informed that they will be photographed
- Be informed on how their image will be used
- Sign a consent form indicating that they understand and agree
NEVHC requires all staff and volunteers to:
- Be informed that they will be photographed
- Be informed on how their image will be used
- Sign a consent form indicating that they understand and agree
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Uses of Stock and Inhouse photography
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The Shield
The shape of our shield is a representation of our brand and can be used as an overlapping element to attract attention to a headline or section.
SOCIAL MEDIA GUIDELINES
Overview
Our social media sites like Facebook and Twitter are important and influential channels of communication that help us reach our community. These guidelines have been developed to assist you in posting content and managing these sites.
Social Media Goals
- Increase our visibility and voice by sharing information about our programs, events, accomplishments, and relevant health news
- Open, develop and foster new communication channels and engagement with our communities and other organizations
Images
- Profile imagesshould be the same across all social media platforms and should showcase our logo
- Banner imagesshould be the same across all social media platforms and updated with current images of big events or campaigns when appropriate
- Post imagesshould be cropped properly and be high resolution
Copy and Content
- All content that is posted must have the correct facts and information
- News and health information should speak to a broad audience with simple language and sufficient context
- Information about our services should be written to attract the community we serve instead of funders, legislators or volunteers
- Public programs and events should be amplified to encourage participation and use
- All posts must include an engaging visual such as a photo, video, or GIF
Responding to Questions
- Questions directed to NEVHC via messages or comments must be responded to in a timely manner and must contain factual information. Consult with the appropriate channels to answer the question as accurately as possible.
Code of Conduct
- If a negative comment is posted on our social media sites, it is recommended that the comment remain published (this allows for diversity and prevents NEVHC from being a source of censorship). However, there are times when it is acceptable for comments to be deleted and accounts to be blocked. You can take this form of action when:
- comments contain discriminatory or harassing language
- comments contain personal information such as home addresses and phone numbers
- comments contain personal attacks on the post author or other commenters
- Avoid public disputes: You can address negative comments by taking conversations “offline” and inviting the commenter to send a private message or email so that we can deal with the issue at hand on a one on one basis
HIPPA and Social Media
The HIPAA Privacy Rule prohibits the use of Protected Health Information (PHI) on our social media channels. That includes any text about specific patients as well as images or videos that could result in a patient being identified. PHI can only be included in social media posts if a patient has given their consent, in writing, to allow their PHI to be used and then only for the purpose specifically mentioned in the consent form.
Responding to Questions
- Questions directed to NEVHC via messages or comments must be responded to in a timely manner and must contain factual information. Consult with the appropriate channels to answer the question as accurately as possible.
Code of Conduct
- If a negative comment is posted on our social media sites, it is recommended that the comment remain published (this allows for diversity and prevents NEVHC from being a source of censorship). However, there are times when it is acceptable for comments to be deleted and accounts to be blocked. You can take this form of action when:
- comments contain discriminatory or harassing language
- comments contain personal information such as home addresses and phone numbers
- comments contain personal attacks on the post author or other commenters
- Avoid public disputes: You can address negative comments by taking conversations “offline” and inviting the commenter to send a private message or email so that we can deal with the issue at hand on a one on one basis
HIPPA and Social Media
The HIPAA Privacy Rule prohibits the use of Protected Health Information (PHI) on our social media channels. That includes any text about specific patients as well as images or videos that could result in a patient being identified. PHI can only be included in social media posts if a patient has given their consent, in writing, to allow their PHI to be used and then only for the purpose specifically mentioned in the consent form.
Image
Development
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